Every lure I make carries a piece of nature and a piece of me.

My name is Zoran, creator behind the channel @makinglures and founder of the brand Level Up Lures.

In my workshop, every piece of wood becomes a new story, from the first cut to the first cast.

For me, this is more than a hobby, it’s a way of life.

If you love lure making, fishing, adventure, and good food, you’re in the right place.

Together, we learn how a piece of wood becomes a lure that tells its own story Level Up Lures.